Ismail Z. BOTTOM OF THE PYRAMID MARKET’S CONSUMER BEHAVIOR WITH REGARD TO BRANDED PERSONAL CARE PRODUCTS IN KARACHI: A QUANTITATIVE STUDY. JSSH [Internet]. 2014 Jun. 30 [cited 2023 Dec. 9];53(1):23-39. Available from: https://jsshuok.com/oj/index.php/jssh/article/view/197